Research Methods in Business Studies 4th edition

ISBN:0273712047

ISBN13:9780273712046

Publisher:Prentice Hall

Authors:Pervez Ghauri, Kjell Gronhaug

Research Methods in Business Studies Description

Research Methods in Business Studies 4 Edition A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: For Instructors: PowerPoint slides  
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